Marketing + GTM Leadership

A few real-world examples of my work and its bottom-line impact.

Inclined

Building a Go-to-Market Engine from Zero

Built Inclined's full go-to-market strategy from the ground up, Including brand story, website, acquisition campaigns, and AI-powered marketing operations — growing the fintech insurance startup to $8M in ARR as Head of Marketing.

Pindrop

Bridging a Trust Gap + Implementing ABM

Modernized Pindrop's marketing operations by leading a Marketo-to-Salesforce Marketing Cloud migration, standing up Demandbase for ABM, and managing a 10-person BDR team.

Backbone PLM

Brand Relaunch Through Product-Led Growth

Led Backbone PLM's brand relaunch alongside a shift to product-led growth (PLG), including launching the company's first Shopify App. Generated over 60% of quarterly pipeline from MQLs at profitable CAC.

Regroup Mass Notification

Remodeling Regroup's Revenue Sources

Implemented Regroup's first digital demand generation and revenue strategy to reignite growth for a mature SaaS platform facing new startup competition, driving marketing-sourced new business from under 12% to over 70% between 2017 and 2020.

Digitally Imported

Full-Funnel Growth Through Testing & Optimization

Built a full-funnel B2C growth strategy for this multi-brand streaming radio platform, driving a more than 2x increase in paid memberships through rigorous email A/B testing, multi-channel acquisition, and lifecycle marketing.

Earthstone

Rebranding and Ecommerce Expansion for Retail Growth

Led a full rebrand and packaging redesign for this eco-friendly cleaning products manufacturer, then launched an ecommerce platform to expand into new markets like Amazon, while winning shelf placement at Bed Bath & Beyond, Home Depot, Lowe's, Kroger, and hundreds of regional retailers.