EXPERIENCE

LEAD GENERATION - Experienced with implementing and optimizing campaigns to generate MQLs through paid digital advertising, SEO optimization, content marketing, sponsored webinars and events.
 

SALES ENABLEMENT - As a "full funnel" Marketer, I bridge the gap from MQL to SQL by enabling sales teams with tools, training, content, buyer personas and metrics to increase the close rates on the leads generated by marketing efforts.
 

FUNNEL OPTIMIZATION - I specialize in analyzing funnel metrics and addressing specific areas within the marketing and sales process to optimize overall ROAS and ROI for the organization through improved conversion and close rates, as well as increased deal size and improved time-to-close.
 

DIGITAL MARKETING - Skilled at creating detailed buyer personas and translating them into digital lead-gen campaigns on Google, Microsoft, LinkedIn, and third-party networks. Also experienced in content placement, social media promotion, and brand building on digital platforms.
 

PRODUCT & CONTENT MARKETING - Excellent writing skills and technical understanding enable me to create white papers, product guides, competitive guides, ROI calculators, customer testimonials and case studies that help close new business.


 

DIGITAL DEMAND GEN - Proven success at optimizing search, display, and remarketing campaigns through Google Ads, Bing, and other networks for new revenue generation. 
 

APP STORE MARKETING - Experienced in creating and optimizing app store listings to maximize organic traffic, and over 3 years of experience in managing paid app store advertising campaigns for new user acquisition.
 

CUSTOMER AND DONOR ENGAGEMENT - Develop and nurture meaningful relationships with your supporters by telling a compelling brand story, listening well, and engaging through regular and thoughtful communications and events.
 

SOCIAL MEDIA MARKETING - Strong ability to leverage social media and streaming outlets including Facebook, Twitter, Instagram, YouTube, Twitch, Snapchat, TikTok, and more for content placement, paid user acquisition, and brand recognition campaigns.
 

INFLUENCER PARTNERSHIPS - Created and nurtured relationships with dozens of influencers and brand ambassadors to increase reach, brand awareness, and marketing access to their followers.
 

CONVERSION OPTIMIZATION - Whether your business model is freemium, subscription-based, advertising revenue, or non-profit, I specialize in analyzing funnel metrics and optimizing key points of your conversion funnel.
 

BUILDING LIFETIME VALUE - Customer and donor retention is often even more important than acquisition, and always more affordable. I have the experience to help retain relationships longer and increase your organization's LTV.


 

MARKETING AUTOMATION - Experienced with Pardot and HubSpot, fast learner if you use something else.
 

CRM - Over 5 years of experience with Salesforce Classic + Salesforce Lightning, as well as house-built B2C CRM platforms.
 

DIGITAL ADVERTISING - Google Ads Certified and a minimum of 5 years experience with Facebook Advertising, LinkedIn Marketing Solutions, TapJoy, MoPub, Google Play Store Ads, Apple Search Ads (formerly iTunes listings), and many more.
 

DATA VISUALIZATION - I can't live without Tableau. Completed Tableau Fundamentals and Intermediate training courses and took beginner SQL to create the visualizations I needed to optimize ROI and operations.
 

COMPLIANCE -  Experience with using various tools and options within Marketing Automation software to ensure compliance with GDPR, CCPA, and other consumer privacy protections laws.
 

DESIGN -  Capable of creating the basics (email headers, website banners, etc.) in Adobe PhotoShop.
 

THE USUAL - Fluent in Microsoft Office Suite, Google Suite, iOS, etc.